(NaturalNews) For years, I've tried to find a truly natural shampoo that I could feel good about using and recommending to family, friends and NaturalNews readers. It's been a virtually impossible task: Many of the so-called "natural" shampoo products sold today are loaded with fragrance, Sodium Lauryl Sulfate (SLS) or questionable preservative chemicals. This is true even with many "organic" brands (some of which aren't really organic, of course).
Those aren't the kind of things I want to be putting on my hair (and scalp), and I'm willing to venture you feel the same way about it. Why is it so difficult to find a good quality, truly natural, fragrance-free shampoo sold at a reasonable price?
I decided to work on this problem myself. With the help of a couple of remarkable product formulators in the natural products industry (who are long-time followers of superfoods and living foods themselves), we've been able to come up with an a really solid shampoo formula using absolutely nothing artificial:
• No parabens
• No SLS (sodium lauryl sulfate) or other "hidden" forms of SLS
• No fragrance chemicals
• No chemical preservatives
• No sudsing chemicals
• No harsh chemicals that destroy hair fibers
• No petroleum byproducts
• No testing on animals (of course!)
We went all out on this formula, working on it with our formulators for months, sourcing everything organic that we could find. The result? Our shampoo is 98% organic and 100% natural. (It's not yet certified organic, nor USDA Organic. We've just begun that process and hope to receive those certifications in the future...)
What's in the 2% that's non-organic? Both guar gum and Kosher vegetable glycerin are not available in organic forms (because these aren't ingredients commonly made with pesticides anyway). Everything else is 100% organic.
Check out these remarkable ingredients yourself:
Our natural shampoo ingredients:
Purified Water, Saponified organic oils of Cocos Nucifera (Coconut Oil), Organic Helianthus Annuus (Sunflower), and Organic Castor Seed, Kosher Vegetable Glycerin, Guar Gum, Panthenol (Vitamin B5), Organic Equisetum Arvense (Horsetail/Silica), Organic Urtica Dioica (Nettle), Organic Astragalus Membranacus (Astragalus), Organic Coriandrum Sativum (Cilantro), Triticum Vulgare (Wheat Germ Oil), Pelargonium Gravolens (Geranium Essential Oil), Organic Rosmarinus Officinalis (Rosemary), Organic Matricaria Recutita (Chamomile), Organic Aloe Barbadensis Leaf (Aloe), Citric Acid, Rosemary Seed Extract.
As you can readily tell yourself, this formula is absolutely loaded with herbs and nutrients that support and nourish healthy hair: Horsetail, Nettle, Geranium oil, Aloe, Coconut Oil and much more. And our only "preservative" is rosemary seed extract - a natural inhibitor of bacterial growth, made by Mother Nature!
Beware of false "organic" shampoo products
In my five years as the editor of NaturalNews, I've tried hundreds of different hair care and body care products. There are some real gems in the industry, such as Karen Adler's Toothsoap company (www.Toothsoap.com), which also offers a "Hair Soap" shampoo that's truly natural. But overall, I've been totally let down by the so-called "natural" products industry when it comes to shampoo.